ReachRainbow connects brands with LGBTQ+ audiences across Africa through trusted creators, publishers, communities and media.
No commitment. Tell us the market, objective and budget — you get a proposed channel mix and a price back.
The distributed network
Attention is scattered across creators, Status publishers, media, communities and events. ReachRainbow coordinates all of it as a single campaign.
Two ways to grow
For brands
One plan across the whole mix, instead of chasing rates, files and proof from fifteen channels separately.
For creators & publishers
Run a Status, a page, a group, a newsletter or a publication? Work with brands you choose and earn from the audience you built.
How it works
01
Market, audience context, objective and budget.
02
Matched to relevant creators, publishers, communities and media.
03
Approved creative runs in context, in the publisher's own voice.
04
Delivery confirmed per channel, publishers paid, one report.
Questions we get asked
Through people those audiences already follow. ReachRainbow places campaigns with vetted creators, WhatsApp Status publishers, community admins, LGBTQ+ media and event organisers, then coordinates them as a single campaign. Brands write one brief; the network handles matching, distribution, delivery verification and publisher payment.
Safety governs the model. ReachRainbow targets contexts, not individuals: campaigns are placed with publishers whose audiences are already there, never against lists of identified people. No one is profiled, outed or added to a database, and every publisher chooses each campaign before it runs.
No. ReachRainbow does not build, buy or sell lists of LGBTQ+ people, does not scrape contacts, and does not infer anyone's sexuality or gender identity. Brands receive aggregate delivery and performance reporting for their campaign, never audience identities.
Nigeria is the launch market, with South Africa, Ghana and Kenya next, plus pan-African campaigns that run across all four. ReachRainbow expands market by market with local publishers rather than treating the continent as one audience, because context and culture differ sharply between them.
Campaigns start under $500 and scale past $10,000, priced per campaign rather than on a fixed rate card. Cost depends on the markets, channel mix and volume you need. Request campaign access with your budget range and objective, and you get a proposed mix and a price back.
Delivery is confirmed channel by channel before publishers are paid. Each placement is checked against what was booked, and results arrive as one report across the whole mix, so brands see what ran where without chasing screenshots from fifteen publishers separately.
Anyone with a real audience: a WhatsApp Status following, a page, a group, a newsletter, a publication or an event. You do not need to be a large influencer. Publishers see the brand, the creative and the fee before accepting, and can decline anything without affecting future offers.
Let's build a brighter Africa
Connect with the people, publishers and communities shaping LGBTQ+ culture across the continent.
We never build or sell lists of LGBTQ+ people. How ReachRainbow handles privacy.